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“Time is what you make of it. Wherever you are, it’s a state of mind.” In this episode of Facing the Lions, we meet Anna Costamagna, Peugeot’s Interior Design Manager, to explore how time, technology, and design come together to enhance the driver’s experience. With a deep passion for innovation and efficiency, Anna shares how interior design can simplify lives and create intuitive, responsive spaces. From the sleek athleticism of Peugeot’s exterior forms to the smart, ergonomic design of the #Peugeot i-Cockpit®, Anna discusses how every detail is crafted to help drivers make the most of every moment. As a self-proclaimed “techno lion,” she believes in technology that serves people—saving time, staying organised, and helping drivers feel in control. Through her perspective, we gain insight into how design choices reflect Peugeot’s brand DNA, balancing strength and beauty with purpose and emotion. And a glimpse into the creative minds behind Peugeot interiors – and the vision that keeps the brand moving forward. #NewBrandIdentity #FacingTheLions #LionsOfOurTime #DrivingInnovation 00:10 Who are you? 00:25 What is the new Peugeot identity? 00:41 What type of lioness are you? 00:54 What do you hunt for? 01:05 Does the new driving position make you feel like a lion? 01:31 How do you control time? 01:43 Does Peugeot turn time into quality time? 01:53 Does the 3D i-Cockpit® save time? 02:13 Does time move differently in different places? 02:30 Who are the “lions of our time”? 02:47 Can you roar like a lion? Visit the Peugeot Universe on: Our website: https://www.peugeot.com/en/peugeot-ar... Facebook: / peugeot Instagram: / peugeot Twitter: / peugeot Linkedin: / automobiles-peugeot