Premium, Safe & Scalable: The Future of Brand Safety in Contextual Advertising | DIGIXX 2025 скачать в хорошем качестве

Premium, Safe & Scalable: The Future of Brand Safety in Contextual Advertising | DIGIXX 2025

How can brands ensure premium, safe, and scalable digital advertising in an evolving digital landscape? At DIGIXX 2025, this fireside chat dives into the future of brand safety in contextual advertising—exploring how AI, machine learning, and real-time contextual targeting are reshaping brand protection in digital marketing. Session Highlights: 🔥 Why contextual advertising is the key to premium, brand-safe environments 🔹 AI & automation in brand safety – Balancing relevance & risk 📊 Measuring impact – Moving beyond keyword blocking to real engagement 🔍 The cookieless future – How contextual targeting can drive precise audience engagement 💡 Speakers: 🎙 Nabajit Nath, Sales Director, India, Kargo (Session Chair) 🎙 Girish Menon, Associate Director, dentsu Programmatic, Amplifi 🎙 Neha Khullar, Head of Marketing, Kenstar 🔗 Read more about this session: https://www.adgully.com/premium-safe-... 📢 How is your brand navigating the challenges of brand safety? Drop your thoughts in the comments! 🔔 For more insights from DIGIXX 2025 -    • DIGIXX 2025 – The Code to Tomorrow: Shapin...   #DIGIXX2025 #BrandSafety #ContextualAdvertising #AIinAdvertising #AdTech #MarketingInnovation #PrivacyFirst #DigitalMarketing #Martech #ProgrammaticAds #adgully #adgullyevent #adgullysummit #DIGIXX