Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, Lessons from SaaStr скачать в хорошем качестве

Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, Lessons from SaaStr

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. They discuss Why Jason started SaaStr What makes a great VP of Marketing in SaaS and how to hire one How tech and SaaS have changed since 2020 CROs vs CMOs Importance of alignment between the CEO and marketing team *** 00:00 - Intro 05:14 - Understanding the Importance of Revenue Goals 08:38 - Evolving Motivations and Changing Perspectives 12:44 - From Solopreneur to Founder: The Journey of Exit Five 16:40 - The Challenge of Transitioning from Solopreneurship 18:39 - Insights into Jason's Content Creation Process 21:23 - Efficiency in writing: a five-minute rule 26:31 - LinkedIn: A Haven for Text-Based Writers 27:57 - LinkedIn's Good Community and Marketing Potential 33:23 - Importance of Building Relationships in Business 38:08 - Marketing Essentials: Brand, Field, Demand, Growth 40:45 - Finding the Right Fit: Aligning Marketing Roles with Company Vision 43:50 - Finding Alignment: The Role of Marketing in Company Leadership 48:02 - CROs and Marketing 50:51 - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership 54:11 - Event Planning 56:06 - SaaStr: Connecting Founders and Revenue Professionals *** Join the Exit Five Community! 👉 Get a free trial of the Exit Five Membership: https://shorturl.at/xzJS2 💌 Join 15,000 B2B marketers and subscribe to our newsletter: https://shorturl.at/yCEK3 🎧 Listen to more insightful episodes on Spotify (https://shorturl.at/aK138), Apple Podcasts (https://shorturl.at/rAJUY), or search Exit Five anywhere you listen 🔔 Don't forget to turn on notifications to stay updated with our latest episodes! Engage with Us: 💬 Leave a comment below with your thoughts on this episode 📢 Share this video with friends who would benefit from these insights 👍 Like and share this video to support the podcast