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As the festive season leads to a surge in hiring, platforms are under pressure to onboard workers quickly while ensuring verification and safety. Ashok Hariharan, CEO of IDfy, discusses how IDfy’s consent management system works in practice, including how consent is obtained, stored, and revoked during onboarding. He emphasises the need for robust data governance and highlights how fragmented verification standards create loopholes for fraudsters. In this interview with Aakriti Bansal, Hariharan also talks about the growing fraud risks in digital hiring, including fake IDs, duplicate profiles, and deepfake attempts, and how these risks are exacerbated during high-volume periods like festive hiring. He stresses the importance of continuous verification, random checks, and the role of AI in detecting deepfakes and tampered documents. In addition, he delves into India’s position as a global leader in verification, thanks to systems like Aadhaar, UPI, and the Digital Personal Data Protection Act. Hariharan also warns of the risks of weak verification systems, particularly in the last mile of delivery, and the importance of balancing speed and safety in the hiring process. 🧑💻Interested in tech and policy? 🗞️ Subscribe to our daily newsletter: https://www.medianama.com/daily-newsl... 🗓️ Sign up for our event updates: https://www.medianama.com/event-signup/ 🌐 Connect with us on X for real-time updates: https://x.com/medianama 📑Recommended Readings: https://www.medianama.com/2025/08/223... https://www.medianama.com/2025/06/223... https://www.medianama.com/2025/06/223... 📹Want to watch more on tech and policy: • How Does A Consent Management System Impac... • MediaNama Briefings: Understanding India’s... • Why KYC-Based Age Verification Might Becom... About MediaNama: We cover technology policy and business developments shaping India’s fast-growing digital ecosystem, providing news, opinion, data, and analysis. Our reportage attracts a readership of policy and business decision-makers, including regulators, government officials, and Members of Parliament, apart from policy professionals, technologists, journalists, lawyers, and others.