Rewiring How We Innovate with Chief Creative Officer at R/GA - at Expand North Star 2025 скачать в хорошем качестве

Rewiring How We Innovate with Chief Creative Officer at R/GA - at Expand North Star 2025

When Creativity Meets AI: Rewiring How We Innovate In an AI-accelerated world, creativity isn’t slowing down—it’s scaling, fragmenting, and evolving faster than traditional agency models can handle. This session explores how creative leaders must transform – from being creators of deliverables to architects of adaptive systems that make great ideas possible. Drawing on examples of work with global brands such as Moncler, Google and Nike.​This session reframes long-held agency beliefs—like “the big idea,” “the campaign,” and “the creative team” - to spark a conversation about how creative leaders and organizations need to evolve. For creative leaders navigating the intelligence age, this isn’t about managing disruption. It’s about designing for it. Nicholas James Pringle, Chief Creative Officer, R/GA, UK Next Year, All New TechCation with GITEX 5.0 and Expand North Star, 8-10 December 2026, Dubai, UAE Pre-register your interest on https://expandnorthstar.com/