It's Data Habibi Podcast Ep 1: Not Another Birthday Email with Lisa Brightwell & David Egerton скачать в хорошем качестве

It's Data Habibi Podcast Ep 1: Not Another Birthday Email with Lisa Brightwell & David Egerton

Are birthday emails really loyalty or just noise? In our launch episode, we unpack why generic, automated “HBD + 10%” tactics fall flat and what meaningful, data-led moments look like. Host: Dustyn Smith Guests: • Lisa Brightwell — Managing Director, Bright Insights Consulting: linkedin.com/in/lisabrightwell • David Egerton — Chief Digital Officer, McGettigan’s Group: linkedin.com/in/davidphilipegerton In this episode, we cover: 1. The anatomy of a forgettable vs. memorable birthday touchpoint 2. Data signals that matter more than a date of birth 3. Emotional relevance vs. “personalised” clichés 4. Examples of personalised use cases 👉 Subscribe for more on loyalty, data strategy, and AI. This is not your typical data podcast. #ItsDataHabibi #Loyalty #CX #Data #AI #Dubai #MENA #podcast #LoyaltyTactics #Personalisation #customerexperiencepodcast #datapodcast #aipodcast