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In Episode 67 of Coaches at Crown Brew Getting Coffee — presented by the Swinford Media Group and sponsored by Adrenaline Fundraising, Marion Plumbing, and Swinford Wedding Photography and Videography — host Kerry Martin is joined by longtime Southern Illinois sports broadcaster Darren Kinnard for a wide-ranging conversation centered on storytelling, credibility, and the evolution of local sports media. Kinnard reflects on more than three decades covering high school and collegiate athletics, sharing how he fell in love with sports broadcasting, the mentors and moments that shaped his career, and what it was like to cover an era when Friday-night games and postseason runs united entire communities. The discussion highlights the responsibility that comes with covering student-athletes, coaches, and programs where expectations run high and memories last a lifetime. The episode explores how sports media has changed over the years — from appointment-viewing television and print coverage to today’s digital-first, on-demand landscape. Kinnard offers insight into adapting with the times while maintaining journalistic standards, trust, and fairness, and why authentic local coverage still matters more than ever in small towns and tight-knit communities. Martin and Kinnard also dive into the behind-the-scenes realities of the job, including access, criticism, preparation, and the challenge of telling stories accurately in an age of instant reaction and social media noise. Throughout the conversation, Kinnard emphasizes the value of relationships, consistency, and respect for the game and the people who make it special. The episode closes with reflection on the enduring power of local sports — not just as competition, but as a shared community experience that connects generations. It’s a thoughtful, reflective, and media-focused episode that celebrates the past, examines the present, and looks ahead to the future of covering the games we all love.