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Description: Dr Kayyali is the CEO & Founder of 4D Business Consulting (4DBC), an EBRD-approved advisory firm specializing in business strategy, consulting management, and investment advisory across the MENA region. With 30+ years of cross-sector experience, he helps investors and organizations navigate complexity with clarity and credibility. In this talk, we explore what it takes to build a consulting firm that clients trust, return to, and rely on for high-stakes decisions. ********************************************************** Links: StreamYard (for guest): https://streamyard.com/2b9hm2vkup YouTube (for sharing): • How to Build High Trust & High Impact Cons... Apply to be a guest: https://ghapodcast.com/application-to... ********************************************************** Dr. Kayyali's Bio: Dr Kayyali is the CEO & Founder of 4D Business Consulting (4DBC), where he advises organizations and investors on strategy, market research, and investment management across the MENA region. With 32+ years of experience, he has built a multidisciplinary career across ICT, space, executive education, and international standards. He serves as President of IFGICT, CEO & Founder of KSF Space, Co-Founder of IUEE University, and a Senior Subject Matter Expert to the European Commission. His background includes research in image processing, published work in medical and economic fields, a patented edge-detection operator, and recognition as a Chartered Scientist by the Royal Science Council in the UK. ********************************************************** Show Notes: Dr Kayyali brings more than three decades of experience in strategy, investment advisory, ICT, and research. Through 4DBC, he partners with organizations and investors across the MENA region to structure markets, design growth strategies, and incubate new ventures. His firm’s recognition as an approved advisory provider by the EBRD reflects a consistent track record of credibility and measurable outcomes. His work extends far beyond traditional consulting. As President of IFGICT, he helps shape global ICT and sustainability standards. As CEO of KSF Space, he leads a global nonprofit making space R&D and nanosatellite engineering accessible to academic and commercial institutions. He also co-founded IUEE University, and serves as a Senior Subject Matter Expert for the European Commission. For consulting firm owners, his journey is a clear example of how authority, standards, and long-term thinking compound over time. In this episode, we unpack the mindset and systems behind scaling advisory work in emerging markets, and how to build a reputation clients keep coming back for. ********************************************************** Proposed Interview Structure: 1. You’ve been in strategy and consulting for more than 30 years. What originally pulled you into consulting, and at what point did you decide to build 4D Business Consulting instead of staying in a single industry or academic track? 2. When clients come to you at 4DBC, what is the core problem they’re usually struggling with? What patterns do you see across the MENA region that your consulting work is designed to fix? 3. Who are your ideal clients right now, investors, corporates, public institutions, and who are the real decision-makers you need to influence inside those organizations? 4. You operate across consulting, standards, space, and education. In practice, how do most consulting opportunities find you? What has consistently worked to bring qualified clients into your world? 5. Consulting in strategy and investment advisory often involves long sales cycles and multiple layers of approval. What does your sales process look like, and how do you move stakeholders from interest to commitment? 6. Once you’re inside a client organization, what do you personally do to build trust, deliver results, and turn that engagement into a long-term relationship? How do you ensure clients keep coming back to 4DBC? 7. As someone leading several organizations at once, 4DBC, IFGICT, KSF Space, and more, where do you find yourself most stuck right now as a consultant, if at all? 8. Looking ahead, where do you see the biggest opportunities for yourself and for other consultants over the next few years?