Cold Outreach Is Broken — Here’s How to Fix It with Michael Maximoff (Belkins) скачать в хорошем качестве

Cold Outreach Is Broken — Here’s How to Fix It with Michael Maximoff (Belkins)

Most cold emails and calls fail. But why? And more importantly, how can B2B companies make outbound actually work? In this episode of Marketing Spark, Mark Evans sits down with Michael Maximoff, co-founder of Belkins, to explore: ✅ Why old-school cold outreach no longer works ✅ How to turn SDRs into marketers and relationship-builders ✅ The role of AI in creating relevant, scalable outreach ✅ Why CEOs must lead the charge in building trust and brand ✅ The only metric that really matters in outbound success: pipeline If you’re a SaaS founder, CEO, or marketing leader struggling with outbound, this episode will change how you think about cold outreach. 🔗 Connect with Michael Maximoff: www.linkedin.com/in/michael-maximoff 📩 Subscribe to Marketing Spark: https://podcasts.apple.com/us/podcast...