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Sameera, a recent MBA grad, take a deep dive into the history, brand strategy, and current market position of @BIRKENSTOCKtv We'll explore: How Birkenstocks rose from humble beginnings to become a global phenomenon. What makes their brand tick (and why they might be facing some challenges). My take on how Birkenstock can leverage their unique position for even greater success. Whether you're a Birkenstock loyalist or just curious about the business behind the iconic sandals, this video is for you! Hit that like button and let me know your thoughts on Birkenstocks in the comments below! Subscribe for more business breakdowns with a touch of personal flair! P.S. Check out the resources below (mentioned in the video) for further reading: Porter's Five Forces: https://www.investopedia.com/terms/p/porte... Birkenstock pulling out of Amazon's distribution deal: https://www.washingtonpost.com/business/ec... Steve Jobs' Birkenstocks auction: https://www.nytimes.com/2022/12/05/style/b... #birkenstock #businessanalysis #mbagrad #fashionbusiness #entrepreneur #analysis #business #companyanalysis