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The Six Key Elements of Brand Identity

What is Brand Identity and why is it important? It may be a little different than you think. In this video, our guest instructor, James Martin (aka Made By James), is going to look at the key elements of Brand Identity, and why it is so useful in positioning both yourself, and a client in the best possible way. Because, as Sasha Strauss say's "If you don't position yourself, you will be positioned!". Want to learn more about Brand Identity Design? Check out Made By James's course on The Futur: https://thefutur.com/course/brand-ide... Check out this episodes free PDF: https://www.dropbox.com/scl/fi/wihorx... In this episode: 00:00 - Intro 00:08 - What Brand Identity Is 01:05 - Positioning a Brand 01:35 - The Six Key Elements to Brand Identity 02:10 - Sound and Sensory Elements 02:46 - Why Is Positioning Important? 03:00 - Managing Brand Image 03:29 - Consistency 04:07 - Takeaways #branding #brandidentity #brandidentitydesign 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media