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Ever walked into a MINISO store and felt instantly happier? Bright lights, minimal design, affordable pricing — it's more than just cute stationery and quirky homeware. 🎯 In this episode of Say Something with Mads, we uncover the fascinating story behind MINISO — a brand that blends Japanese aesthetics, Chinese strategy, and a laser focus on youth-centric shopping. 🧠 Learn about the brains behind the brand: Ye Guofu, a Chinese entrepreneur who turned everyday affordability into a global empire, and how a strategic collaboration with Japanese designer Miyake Junya helped shape MINISO's identity. 🌍 From one store in China to over 5,000+ outlets across 100 countries, MINISO’s rise is nothing short of strategic brilliance. 💡 Watch now to discover how MINISO became the go-to brand for Gen Z and millennials across the globe — and what sets it apart in the fast-paced world of retail. 👇 🎥 [Watch the full episode here] 🔔 Don’t forget to like, share & subscribe for more inspiring brand stories! #Miniso #BrandStories #SaySomethingWithMads #RetailSuccess #Entrepreneurship #YouthBrands