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Want My Agency To Run Your Ads? Go Here 👉 https://greatmarketing.ai/?utm_source... Want To Learn How To Do It Yourself? Go Here 👉 https://www.skool.com/great-marketing... ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🚨 Struggling to track your Facebook ad performance accurately? You might be using Custom and Standard Events the wrong way — and it's killing your optimization. In this video, we break down the 2 essential event types in Meta Ads, when to use each, and how to avoid the most common tracking mistakes marketers make. ✅ Learn the real difference between Custom Events and Standard Events ✅ Discover when to optimize for purchases, leads, or custom actions ✅ Avoid costly tracking errors that throw off Meta’s algorithm ✅ Master retargeting and conversion goals using Custom Conversions ✅ BONUS: Pro tips for using GTM to set up custom events fast Whether you're running lead gen funnels or ecommerce campaigns, this guide will help you build cleaner data, better audiences, and higher ROAS. 🔧 Tools & platforms discussed: – Meta Ads Manager – GTM (Google Tag Manager) – Custom Conversions 🚀 Want to work with our agency? Visit: https://greatmarketing.ai 👉 Don’t forget to Like, Subscribe, and hit the 🔔 to stay updated on Facebook ads strategies that actually work! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don’t forget to…. ╔═╦╗╔╦╗╔═╦═╦╦╦╦╗╔═╗ ║╚╣║║║╚╣╚╣╔╣╔╣║╚╣═╣ ╠╗║╚╝║║╠╗║╚╣║║║║║═╣ ╚═╩══╩═╩═╩═╩╝╚╩═╩═╝ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗪𝗶𝘁𝗵 𝗠𝗲: 📸 Instagram: / rafaelhernandez.ai 🐦 Twitter: / rafaelhernandz_ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📌 Chapters 00:00 - Intro: Custom vs Standard Events in Facebook Ads 00:18 - What Are Standard Events? (With Full List) 00:47 - When to Use Standard Events for Optimization 01:17 - Match Event Type to Intent (Lead vs Complete Registration) 02:14 - What Are Custom Events? 02:40 - 4 Reasons to Use Custom Events 03:10 - Why Meta Struggles with Custom Events 04:08 - TL;DR: When to Use Custom vs Standard Events 05:06 - What Is a Custom Conversion?