6 figure creator on mastering engagement and brand growth | Jack Appleby скачать в хорошем качестве

6 figure creator on mastering engagement and brand growth | Jack Appleby

In this episode of deepfeed, Winter talks with creator Jack Appleby on how to approach social strategy. We also dive into his journey building a 6 figure newsletter business and personal brand. Jack has over 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. He is the founder and writer of Future Social, Morning Brew's first newsletter covering social media, content, and creators. It has 70,000+ readers with a 40% open rate, reaching marketing VPs, directors, and professionals. 🔥 Follow Jack:   / jackappleby     / jackapplebyny   ✍️ Subscribe to Future Social: https://futuresocial.beehiiv.com/ ______________________________ 💌 Sign up for Creative Commerce, a newsletter featuring a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com/ 🦇 Follow Winter:   / wintermendelson     / wintermendelson   0:00 Intro 1:13 Jack's career background 2:02 How Jack got into advertising 3:08 Shifting from agency life to content creation 4:36 Morning Brew gets in touch 6:03 The strategy behind Future Social newsletter 8:21 The rise of newsletters 9:02 Do people really have shorter attention spans? 11:24 How Jack drives subscribers to the newsletter 13:28 Jack's take on X (Twitter) and other platforms 15:03 Social account organization 17:28 Should your name be the company name? 18:14 Sponsorships 23:38 Creating effective content strategies 28:24 How should D2C brands leverage social in 2024? 41:55 Time management 44:05 Jack's long term goals