The Impact of AI on PR Skills and Recruitment скачать в хорошем качестве

The Impact of AI on PR Skills and Recruitment

In this episode, Dean Connelly, Founder and Recruitment Director of the PR & Comms recruitment agency, Latte, discussed the impact of AI on PR skills and recruitment. He noted a recent shift in AI's influence, with clients now rejecting candidates who rely solely on AI without critical thinking. Latte's data shows a shrinking junior talent pool, with a 0.2% growth in PR account coordinators and a 0.1% decline in junior account executives in London. Connelly predicted a future talent shortage and suggested agencies may need to invest more in training junior staff, and also highlighted the emergence of AI specialist roles and the need for critical thinking in PR, and much more. ___________________________________________________________ Connect: LinkedIn: Dean Connelly Website: www.wearelatte.com ______________________________________________________ Follow Adrian Ma on Social Media: LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR Website: Fanclub PR _______________________________________________________ Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global LinkedIn: Ikechukwu Mgbenwelu Socials: PRCA_HQ A big thanks to our great broadcast PR agency partner, Markettiers, for supporting this session.Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.