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👉 https://event.danoconnorcommunication... ⏱️ CHAPTERS — NEVER DEFEND YOURSELF AT WORK 00:00 – Why Defending Yourself Instantly Makes You Lose Power 01:12 – What Average Professionals Do When They’re Attacked 03:04 – How Defending Hands Control of the Narrative to Others 05:18 – What the Top 1% of Communicators Do Instead 07:42 – The Psychological Trap Behind “Explaining Yourself” 10:21 – Why Smart People Freeze During Ambush Conversations 13:08 – The Moment You Realize You Don’t Owe a Defense 16:02 – The Power of Not Taking the Bait 18:55 – How High-Level Communicators Slow Conversations Down 22:14 – The One Shift That Changes How People Treat You 25:09 – Why Calm Beats Clever Every Time 28:34 – What to Say Instead of Defending Yourself 31:47 – How This Changes Workplace Power Dynamics 35:22 – Why This Works on Aggressive & Narcissistic People 38:41 – Final Framework: Never Defend, Always Reframe 🧠 WHY THE TOP 1% NEVER DEFEND THEMSELVES AT WORK Most professionals lose power the moment they start defending themselves. When someone challenges you at work — a boss, a coworker, a client — the instinct is to explain, justify, clarify, or push back. It feels responsible. It feels professional. It feels necessary. But it’s also the fastest way to give the other person control of the conversation. In this training, I explain why defending yourself is a losing move, and what the top 1% of communicators do instead when they’re ambushed, criticized, or put on the spot. This isn’t about being passive. It’s not about “letting things go.” And it’s definitely not about being clever with words. It’s about understanding how power actually works in real conversations. Here’s the problem most people don’t see: The moment you defend yourself, you’re accepting the other person’s framing. You’re agreeing — unconsciously — that you’re on trial. That you owe an explanation. That they get to decide what matters. Top communicators don’t do that. They don’t rush. They don’t react. They don’t try to win with logic. They slow the conversation down and refuse to take the bait. That one decision alone changes how people treat them. In this video, you’ll learn: • Why defending yourself hands power to the other person • How explaining puts you in a weaker psychological position • Why smart, capable people freeze during confrontations • What high-level communicators do instead of reacting • How to stay calm without shutting down or escalating • What to say when someone tries to corner you at work • Why this approach works even with aggressive or narcissistic personalities If you’ve ever: – Walked away thinking “I shouldn’t have said that” – Frozen when put on the spot – Over-explained and made things worse – Felt talked over, dismissed, or subtly undermined This framework will fundamentally change how you communicate. 🔴 FREE LIVE TRAINING — FEBRUARY 7 On February 7th at 6PM Eastern, I’m teaching this framework live and walking you through how to apply it to your specific communication challenges at work. You’ll see exactly: • How to stop defending yourself in real time • How to hold authority without being aggressive • How to respond when you’re ambushed • How to stay calm and grounded under pressure 🎟️ It’s free. 📍 It’s live. ❌ No replay. 👉 Register here: https://event.danoconnorcommunication... Don’t just sign up and ghost. Show up live — this only works when you practice it. 🏷️ HASHTAGS #communication #workplacecommunication #assertivecommunication #neverdefendyourself #difficultconversations #executivecommunication #confidenceatwork #powerdynamics #professionalboundaries #handlingcriticism