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In this video, you’ll learn how to connect Google Tag Manager (GTM) to your WordPress website step by step. I show you how to access the backend of your site, where to place the GTM code, and the safest way to install it using WordPress plugins. You’ll also learn how to enable the data layer, configure important settings for blogs or eCommerce websites, and verify that Google Tag Manager is properly connected using Preview and Tag Assistant. This tutorial is perfect for beginners who want to start tracking events, users, and website actions using Google Tag Manager. What you’ll learn in this video: How to access your WordPress dashboard Where to place Google Tag Manager code How to install GTM using a plugin How to enable the data layer Basic data layer settings for blogs and eCommerce How to test GTM using Preview mode Timestamps: 00:00 – Introduction 00:10 – Overview of connecting GTM with a website 00:25 – Accessing your website backend (WordPress) 00:50 – Using /wp-admin to log in 01:10 – Where GTM code should be placed (Head & Body) 01:40 – Editing theme files (Header.php) 02:10 – Safer method: Using a plugin 02:40 – Install Header & Footer plugin 03:20 – Paste GTM code in the header and body 04:00 – Alternative plugin for enabling Data Layer 05:00 – Configure plugin settings 06:00 – Enable Data Layer 07:00 – eCommerce tracking options 08:10 – Blog tracking options 09:00 – Save settings 09:30 – Test using GTM Preview Mode 10:10 – Check Tag Assistant connection 10:50 – Understanding Data Layer information 11:30 – Conclusion Hashtags: #GoogleTagManager #GTM #WordPressTutorial #GoogleAnalytics #DigitalMarketing #WebsiteTracking #DataLayer #MarketingAnalytics #LearnGTM #TagManager #GA4 #SEO #OnlineMarketing #WebAnalytics #TrackingSetup