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Dear Sales Managers… you're the problem. That's just one of the uncomfortable truths Mark Hunter - Sales Hall of Famer, keynote speaker in 30+ countries, and author of three bestselling books - drops in this episode of The Rural Sales Show Podcast. If you've ever lost a deal on price, struggled to motivate your team, or wondered why your best prospects keep going cold… this one is for you. In this episode we cover: Why rejection is just a moment in time - and how to bounce back faster The #1 reason farmers default to price (and exactly how to reframe it) What separates top-performing sales reps from everyone else The daily routine that sets high performers up to win Why closing is never the problem - and what actually is How to use a CRM the right way to build lasting customer relationships Why integrity is your greatest competitive advantage in the age of AI ABOUT MARK HUNTER Mark Hunter - known globally as The Sales Hunter - has spent 30 years helping salespeople and organisations stop making excuses and start making contact. He's a Sales Hall of Famer, author of High-Profit Selling, High-Profit Prospecting, A Mind for Sales and his brand new release Integrity First Selling. He's spoken in more than 30 countries and works with some of the world's leading sales organisations. Connect with Mark: / markhunter Know more about what he does here: https://thesaleshunter.com/ Buy his books here: https://www.amazon.com/stores/Mark-Hu... ABOUT RURAL SALES SHOW PODCAST The Rural Sales Show Podcast is New Zealand's home for practical, no-BS sales and leadership content built specifically for the rural and agricultural sector. Hosted by St John Craner. TIMESTAMPS 00:00 - Introduction & Warren Buffett fun facts 06:37 - The mindset behind great sales 12:40 - Dealing with rejection and resilience 20:11 - Selling outcomes, not products 22:33 - How to handle the price objection in commodities 23:27 - Traits of top-performing sales reps 29:18 - How great sales managers behave 34:57 - Why managers are often the real problem 41:16 - CRM systems and customer facing time 42:33 - Mark Hunter's daily routine 51:05 - Closing as a natural process 55:08 - CRM done right 58:40 - The best sales advice Mark has ever given 59:22 - Integrity First Selling - the new book