MI Podcast Ep 74 - Role of content personalization in optimizing marketing outcomes | Nikhil Kumar скачать в хорошем качестве

MI Podcast Ep 74 - Role of content personalization in optimizing marketing outcomes | Nikhil Kumar

Nikhil Kumar - https://linktr.ee/nikhilkumar.official Timestamps: 00:00 - Introduction 01:26 - What Content Personalization Really Means in Today's Day & Age - Context, relevance, intent, and timing 03:01 - What Content Personalization Really Means in Today's Day & Age - Understanding needs, not just identities 04:43 - How Personalization Drives Better Marketing Outcomes - Higher attention and engagement 06:28 - How Personalization Drives Better Marketing Outcomes - Better conversion rates 08:02 - How Personalization Drives Better Marketing Outcomes - Stronger trust and recall 09:07 - Personalization Across the Marketing Funnel- Awareness (platform-specific storytelling) 11:35 - Personalization Across the Marketing Funnel- Conversion & loyalty (tailored proof points) 18:10 - Using Data & Al to Scale Personalization - Al-driven scale 19:32 - Using Data & Al to Scale Personalization - Human-led strategy and emotion 20:37 - Using Data & Al to Scale Personalization - Human + machine working together 20:54 - Using Data & Al to Scale Personalization - Human-led strategy and emotion 24:30 - Getting Personalization Right: Trust, Creativity & Measurement - Helpful, not invasive 26:11 - Getting Personalization Right: Trust, Creativity & Measurement - Creativity still matters 28:33 - Getting Personalization Right: Trust, Creativity & Measurement - Measuring success properly 31:33 - Q & A Session - Is content personalization overrated, or is it genuinely a growth lever today? 32:18 - Q & A Session - How do we maintain creativity when Al can generate ideas instantly? 32:37 - Q & A Session - How do marketers balance personalization with privacy without losing effectiveness? 35:21 - Q & A Session - At which stage of the marketing funnel does personalization have the biggest impact? 36:06 - Q & A Session - What's one mistake brands consistently make with content personalization? 37:49 - Q & A Session - Can Al really personalize content at scale without killing creativity? 39:09 - Conclusion #ContentPersonalization #MarketingStrategy #CustomerExperience #DataDrivenMarketing #nikhilkumarmarketing #mipodcast