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Many founders struggle with email marketing, not because of bad design, but due to trust and poor email deliverability, leading to low open rates. Improving your email reputation and ensuring good email list quality are crucial. Focus on strategies to *avoid spam folder* issues and address the spam rate by starting an email warm-up today! In this video, Stephen O’Prey from Dynamx, a Klaviyo Gold Master Partner, breaks down the biggest mistakes that send your campaigns straight to spam... and shows you how to fix them. You’ll learn: ✅ How to improve your email reputation and avoid the spam folder ✅ Proven email warm-up strategies for Klaviyo and Shopify ✅ How to build engaged segments that increase open rates ✅ Deliverability settings every eCom brand must check (SPF, DKIM, DMARC) ✅ The right way to send more emails — without hurting deliverability Whether you’re just starting your email marketing strategy or running six-figure campaigns, these tactics will help you boost engagement, increase conversions, and grow predictable revenue from owned channels. Created by Stephen O’Prey at Dynamx — Klaviyo Gold Master Partner focused on retention, design, and results. Work With Us Book a call → https://calendly.com/infodynamx/meeti... Get the Play Book here - https://dynamx.mx/deliverability/ Learn More https://dynamx.mx Connect With Me LinkedIn → / stephen-o-prey-83894949 X → https://x.com/StevieOPrey Instagram → / stephen.oprey Facebook → https://www.facebook.com/ Subscribe for more Klaviyo tutorials, Shopify retention hacks, and eCommerce growth frameworks. Timestamps 00:00 Why you’re not losing to design 00:36 Who we are and proof 01:05 What this video covers 02:02 Two warm-up paths: segments or lists 02:55 The hidden killer: deliverability under 40% 04:02 Results and metrics snapshots 06:03 Health score seasonality and stability 07:10 Why deliverability is non-negotiable 08:02 The 10% lift multiplier 08:29 Automation’s share of revenue and the unseen tax 09:20 Inbox trust as a credit score 10:10 Three pillars: reputation, engagement, consistency 11:16 Signal vs system 12:17 Common ways brands get this wrong 16:10 Segmented vs list sending overview 18:52 How we warm domains at Dynamx 18:59 Quick check: free deliverability audit invite 19:56 The supercar warm-up analogy 22:00 Our 8-stage ramp-up plan 26:27 Warm-up schedule overview 27:53 Best practices to simulate human behaviour 29:05 Trust is the only metric 29:22 Advanced option: mailbox warm-up tools 31:26 Faster recovery for bigger brands 32:02 Inside Klaviyo: segmented method 34:55 Inside Klaviyo: static list method 37:58 Metrics guardrails for static lists 39:28 Zero to hero case study 43:37 The 6-week deliverability blitz 45:04 DNS and sender setup checklist 47:45 Common mistakes that kill deliverability 50:37 Myths vs facts 56:57 Free tools and resources 57:14 Key takeaway 57:54 Coming next: signup forms 58:41 Final invitation 58:55 Like, comment, subscribe 59:01 End Klaviyo email deliverability, Klaviyo spam fix, email warm up guide, improve open rates Shopify, avoid spam Klaviyo, email reputation, Shopify email marketing, Klaviyo tutorial 2025, Shopify deliverability, email marketing strategy, Klaviyo setup, how to fix Klaviyo deliverability, improve Klaviyo performance, Shopify growth, ecommerce email marketing, Dynamx Klaviyo, Stephen O’Prey