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🚀 2025 SLOTS OPEN FOR ECOMM MENTORSHIP: https://calendly.com/manny-barbas95 In todays video, I discuss the best 2025 meta ads structure to use to maximise your chances of scaling profitably. This is a simple and clean structure that i’m using across my brands as well as my clients brands. Using cost controls such as bid-caps and cost-caps can help you eliminate wasted adspend, whilst focusing on creative testing and creative volume. My entrepreneurial journey began in 2013, creating online websites and selling products. 00:00 - The most simple ad account structure for 2025 00:48 - Bid cap campaigns vs ASC 01:27 - Inside our real bid cap campaign setup 02:14 - Creative volume: the #1 reason your bid cap isn’t spending 03:08 - Why your CPA fluctuates daily (and why that’s normal) 04:02 - The role of bid caps in TOF and BOF strategy 04:45 - When to duplicate creatives into ASC for scaling 05:16 - Using ASC cost caps to test countries and gather data 06:01 - When we create new bid cap campaigns from ASC data 07:18 - Grouping ads by angle or product benefit inside ad sets 08:09 - Setting up your account so you don’t touch it daily 09:01 - Why emotional ad buying ruins your long-term data 09:45 - Creative diversity: the real funnel builder 10:30 - Combining UGC, benefit-driven, and offer ads in one campaign 11:10 - Let Facebook build the funnel — stop over-segmenting Fast forward to today, and I've built and sold multiple successful online brands, with over $80 million in product sales. Now, my mission is to share as much value as possible—whether it's the highs, the challenges, or the lessons learned. I want to give you an honest, behind-the-scenes look into what it really takes to build and grow a business.