Demandism 1: Lead gen to demand gen скачать в хорошем качестве

Demandism 1: Lead gen to demand gen

Welcome to the first episode of Cognism's Demandism. A new series aiming to give you actionable tactics to execute a demand generation first strategy to deliver month-on-month marketing revenue growth. Cognism’s marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham discuss gated vs ungated content, structuring paid campaigns for success, measuring the impact of demand gen and more. ---------- TIMESTAMPS 00:00 Intro 04:23 Moving from gated to ungated 10:08 Structuring ungated content in SMB 18:30 Gated to ungated for mid-market 22:55 How to structure and set up paid campaigns for demand gen 37:06 Gating content for mid-market 43:35 Getting buy-in to transition into demand gen 18:50 How to measure demand generation --------- lead gent o demand gen Follow us! LinkedIn:   / cognism   Instagram:   / cognism   Twitter:   / cognism   Facebook:   / cognism   ---------- About Cognism Cognism is the leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by 1000+ revenue teams worldwide. Cognism helps businesses connect and win their dream customers by providing premium contact, company and event information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers. Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement platforms, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers. For more information on Cognism’s intuitive premium sales intelligence platform powered by world-leading data, compliance and targeting, please visit www.cognism.com.