Scott Brinker Session 1: Building the Composable Martech Stack and Open Ecosystem скачать в хорошем качестве

Scott Brinker Session 1: Building the Composable Martech Stack and Open Ecosystem

In our first Entirely Masterclass, we tackled one of the biggest challenges in modern marketing: how to build a future-proof Martech stack that is flexible, scalable, and AI-ready. With Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor of ChiefMartec, Tobias Ackermann, and Patrick Moser, both Member of the Entirely Management Board, we explored the evolving Martech landscape, the role of composability, and why an open ecosystem is the way forward. Let’s take a moment to reflect. Here’s a brief recap of what we explored together—and the full recording if you’d like to dive back in. The Martech Challenge: Too Many Tools, Too Many Silos Marketers today struggle with an explosion of tools, rising expectations from both executives and consumers, and the pressure to do more with less. According to Scott Brinker, the Martech landscape has grown by 9,300% in the last 14 years, now exceeding 14,000 tools. And while choice can be good, the real challenge is integration: “We need to drive growth, but can we do it under the constraints of rising costs and budget limitations? That’s forcing marketers to be creative—not just in strategy and content, but in how they structure their technology and operations.” – Scott Brinker