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Brick and Jon, founders of Blue Margin, talk about the advancements in data technology and its impact on mid-market businesses. They discuss how rapid developments in data technology, particularly in data lakes and data pipelines, are revolutionizing how businesses operate and strategize. Emphasized is the shift from traditional data handling methods to more agile, cost-effective approaches that enable businesses to adapt quickly. Jon also talks about the importance of being data-driven and how outdated approaches can leave companies behind in the competitive market. Blue Margin increases enterprise value for PE-backed, mid-market companies by serving as their fractional data team. We advise on, build, and manage data platforms. Our strategy, proven with over 300 companies to-date, expands multiples through data transformation, as presented in our book, The Dashboard Effect. (For a free, downloadable copy click https://bit.ly/3RmBGWQ, or buy a hardcopy or Kindle version on Amazon (https://amzn.to/3UTvTLm).) Get more episodes of The Dashboard Effect podcast on your favorite podcast app or at https://podcast.thedashboardeffect.com/ Visit Blue Margin's library of additional BI resources here: https://bit.ly/3fwNmcg