“Enterprise 2.0 - Research Challenges and Opportunities” Dr. Zakaria Maamar (WEBIST 2014) скачать в хорошем качестве

“Enterprise 2.0 - Research Challenges and Opportunities” Dr. Zakaria Maamar (WEBIST 2014)

Keynote Title: Enterprise 2.0 - Research Challenges and Opportunities Keynote Lecturer: Dr. Zakaria Maamar Keynote Chair: Dr. Steven Willmott Presented on: 05-04-2014, Barcelona, Spain Abstract: This talk discusses the latest development in the Enterprise 2.0 aka the Social Enterprise. Blending Web 2.0 technologies with enterprise information systems is setting the stage for a new generation of information systems that will help today’s organizations open up new communication channels with their stakeholders including customers, suppliers, and competitors. Contrary to traditional enterprises with a top-down command flow and a bottom-up feedback flow, the same flows in the Enterprise 2.0 cross all levels and in all directions bringing people together in the development of creative and innovative ideas to accomplish business tasks. The power of Web 2.0 technologies stems from their ability to capture real-world phenomena such as collaboration, competition, and partnership that can be converted into useful and structured information sources from which enterprises can draw information about markets’ trends, consumers’ habits, suppliers’ strategies, etc. In this talk we advocate that existing practices for managing enterprise information systems need to be re-visited in a way that permits to capture social relations that arise inside and outside the enterprise, to establish guidelines and techniques to assist IT practitioners integrate social relations into their design, development, and maintenance efforts of these information systems, to identify and tackle challenges that prevent capturing social relations, and finally to define techniques that assess the impact of social relations on the enterprise performance. Presented at the following Conference: WEBIST, International Conference on Web Information Systems and Technologies Conference Website: webist.org