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While you've navigated IKEA's maze-like stores and struggled with Allen wrenches in countless living rooms, you've unknowingly participated in perhaps the most sophisticated wealth preservation system ever devised by a Swedish furniture dynasty. The furniture giant founded by Ingvar Kamprad—renowned for transparent pricing and democratic design principles—operates through a corporate structure so deliberately opaque that even financial experts need diagrams to comprehend its complexity. -------------------- Gain FREE access to secret full-length episodes on wealthy families "too scandalous for YouTube" by joining our newsletter: https://www.substack.com/@oldmoneyluxury -------------------- The “Old Money” Family Behind LEGO -- • The “Old Money” Family Behind LEGO -------------------- TIMESTAMPS 0:00 Introduction 1:02 Chapter 1: The Invisible Empire 4:41 Chapter 2: The Farm Boy Who Sold Matches 9:05 Chapter 3: The Fascist Furniture Dealer 13:04 Chapter 4: The Frugal Visionary 17:07 Chapter 5: The Invisible Heirs -------------------- Kamprad's financial wizardry centered on splitting IKEA into two legally distinct corporate groups by 1982, creating a structure so complex that tax authorities still haven't solved it forty years later. The IKEA Group, officially INGKA Holding BV, owned by the Stichting INGKA Foundation in the Netherlands, controls most IKEA retail stores worldwide, while the Inter IKEA Group, controlled by the shadowy Interogo Foundation in Liechtenstein, owns the IKEA concept, trademarks, and franchising rights. This separation created a corporate matryoshka doll where each layer reveals another, but the center – where billions live – remains untouchable by tax authorities, much like how Kamprad's carefully crafted public image concealed his uncomfortable political affiliations. The Inter IKEA Group collects 3% of all IKEA sales worldwide in royalties, building a cash mountain exceeding €11 billion according to Swedish journalists who exposed how these royalties flowed directly to the Interogo Foundation without troublesome tax deductions. Kamprad's entrepreneurial journey began at age five, when he executed his first business venture by buying matches in bulk from Stockholm and selling them locally for substantial profit – an early glimpse of the commercial instincts that would one day build a global empire. By July 28, 1943, at just seventeen, Ingvar Kamprad registered IKEA – an acronym combining his initials with Elmtaryd (the family farm) and Agunnaryd (the nearby village) – selling imported pens, watches, and nylon stockings before expanding to include furniture in 1948. Despite amassing a fortune that could fund small nations, Kamprad cultivated an image of extreme frugality, driving a 1993 Volvo for nearly two decades, frequently taking public transportation, flying economy class, and dining at IKEA cafeterias. This carefully cultivated image of extreme thrift came with notable contradictions that rarely made headline news – Kamprad also owned a villa in Switzerland, a large country estate in Sweden, and a vineyard in Provence, France. When Kamprad died in January 2018 at age 91, financial magazines ranked him as the eighth richest human alive with $58.7 billion, yet the moment funeral flowers wilted and lawyers opened his will, this fortune had seemingly evaporated. His heirs - Peter, Jonas, and Mathias Kamprad - inherited what amounted to designer pocket lint by billionaire standards, receiving the Ikano Group, a mere $10 billion consolation prize representing loose change from an empire built by their father. Unlike flamboyant billionaire dynasties that plaster their names on buildings, the Kamprad brothers operate with the stealth of financial ninjas, their combined influence overseeing a retail juggernaut with plans to generate $62 billion in annual revenues, yet most people couldn't pick them out of a lineup. This invisibility represents the ultimate luxury in our attention-hungry era – the freedom to control vast wealth without paparazzi or public scrutiny, maintaining the IKEA brand's affordable, democratic ethos while deflecting attention from the family's extraordinary wealth. Through foundations, holding companies, and cross-border structures, the Kamprad family created not just a furniture empire but a financial dynasty designed to survive political upheavals, tax regime changes, and family conflicts – the ultimate disappearing act for $62 billion.