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In this episode, we’re joined by Lucy Wang, VP of Product Marketing at Oleria, a cutting-edge startup building next-gen identity and access security solutions for enterprises. With 15+ years of experience across cloud, data, AI, and cybersecurity — including senior marketing roles at firms like Veracode, Adaptiva and formerly Amazon Web Services (AWS) — Lucy brings a deep mix of technical and GTM strategy expertise. We dig into: Why identity and access security is becoming one of the most critical battlegrounds in cybersecurity — and how Oleria’s adaptive, AI-powered Trustfusion platform aims to solve it. The role of strong product positioning and go-to-market strategy when launching new enterprise security SaaS in a crowded, rapidly evolving landscape. Lessons from her journey transitioning across cloud, cybersecurity, AI and product-led growth environments — and how to build a marketing organization that speaks both to technical and business audiences. What’s next: the impact of AI This is a valuable conversation for founders, product leaders, security professionals, or marketers working in cloud, AI, or cybersecurity — especially if you're interested in launching or scaling enterprise-grade security products.