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Are you a non-technical product manager tasked with leading a tech-heavy product such as an API? It can be intimidating to be responsible for a product that you may not have a technical background in. However, with the right strategies and mindset, it is possible to be successful also when you come from a non-technical or non-traditional background. In this talk, we will discuss how to learn on the job and hit the ground running, effectively communicate and collaborate with technical teams, understand the needs of developers and end users, build partnerships, support networks and more. The focus will be on API product management, based on first-hand experience, but the principles can be applied to any technical product or a new field you’re entering as a PM. Main Takeaways We will cover a set of skills and principles for success in a tech-heavy environment: Learning as #1 Product Manager's skill Learning to learn and managing the 'not-learned' Digital Mindset and cross-pollination Working with(in) tech teams We will also look at managing APIs as products, both for example, and for a deeper dive: API types API life cycle and growth Working with the API stakeholders Components of API experience Key Success Factors and Key Performance Indicators for APIs