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Outbound not converting? Book a strategy call and get a 30-day plan to increase meetings booked: https://go.yellowo.co.uk/sales-advice Stay ahead in B2B sales. Join my newsletter for tactics to book and close more: https://go.yellowo.co.uk/newsletter Account-Based Selling (ABS) is no longer just for huge enterprises with massive deal sizes. With today’s tools, even growth-stage SaaS companies can run highly targeted ABS campaigns that cut through the noise and win strategic accounts. In this video, I break down: The ABS Formula → account insights × persona challenges × value propositions How to build account plans and decide on the right assets Real tools in action: Userled, Influ2, RevvedUp, Twain, and Gamma How to scale personalisation beyond just logos and colours Link to the full article: https://yellowo.co.uk/account-based-s... If you’ve struggled to make ABS more than a buzzword, this video shows you how to run it in practice. Chapters 00:00 – Intro to ABS 01:20 – The ABS Formula 02:42 – Account Plans & Assets 04:21 – Userled Microsites 06:18 – Influ2 Ads 08:16 – RevvedUp ABM 11:00 – Twain for Messaging 16:50 – Gamma API for Scale 18:53 – ABS Recap If you want help implementing ABS or building campaigns like this for your SaaS team, visit yellowo.co.uk -- Sales Resources Comprehensive collection of guides, templates, and resources to help you build a successful outbound sales strategy: https://go.yellowo.co.uk/outbound-res... Recommended Prospecting Software & Tools Explore the tools I recommend for smarter, more efficient outbound: https://go.yellowo.co.uk/outbound-sal... Connect on LinkedIn Follow me for practical sales insights and outbound strategies: / outboundsalestech #B2BSales #OutboundSales #SalesStrategy #PipelineGrowth