Working With Small Businesses Felt More Aligned Than Chasing Big Brands скачать в хорошем качестве

Working With Small Businesses Felt More Aligned Than Chasing Big Brands

Liz Mosley's love for independent businesses didn’t come from a strategy session or an exercise in niching down - it came from standing at craft fairs, talking to other creatives and feeling like one of them. Liz realised early on that corporate work didn’t suit her design style or her personality. What did light her up was supporting creative founders who were building something meaningful, often with limited time and smaller budgets. So instead of chasing prestige clients, Liz intentionally designed her business around the people she most wanted to help. By diversifying her income streams, she created a model that allowed her to keep working with small businesses - without missing her mortgage payments or compromising her values. It’s such a good reminder that you don’t have to build the “biggest” business. You just have to build one that fits you. 👉 Listen to the Building Your Brand podcast or connect with Liz on Instagram @lizmosley 🎧 Listen to the full conversation on the Mum Means Business podcast ✨ Subscribe for more honest conversations on motherhood and business 📱 Follow along on Instagram: @mummeansbusinesspodcast