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At RSAC, Sevco Security and nez&pez brought a fresh perspective to the importance of accurate and up-to-date asset inventory in today's BYOD world. In a landscape where organizations struggle to keep track of their ever-evolving IT environments, Sevco highlighted a crucial truth: static snapshots of asset inventories are no longer sufficient. To make this point, we orchestrated a unique activation stunt that combined elements of performance art and interactive engagement. Around the Moscone Center, models in tech-forward fashion struck dynamic poses for a mobile photoshoot, capturing the attention of conference attendees. The spectacle was not just about style but also substance; it cleverly underscored our message, "Snapshots. Good for photoshoots, not asset inventory." As attendees joined in on the fun, taking their own photos and scanning QR codes on nearby signage, they were drawn into the experience and encouraged to explore Sevco’s 4D Asset Intelligence firsthand. The event created a buzz, challenging the conventional mindset of relying on outdated inventory methods and emphasizing the need for continuous, real-time, and historical understanding of every asset connected to a network. Sevco’s 4D Asset Intelligence provides organizations with the comprehensive visibility they need to effectively manage and secure their IT environments, ensuring that assets are always accounted for and vulnerabilities are proactively addressed. This engaging and thought-provoking approach at RSAC showcased how real-time asset intelligence is essential for navigating today's complex cybersecurity landscape. By moving beyond static snapshots to a continuous and dynamic understanding of their environments, organizations can better manage risk, allocate resources, and respond swiftly to incidents. Sevco’s activation was a call to rethink how asset inventories are maintained and to embrace a more proactive and informed approach to cybersecurity.