Post-Consumer Recyclate: How to get organisational buy-in - The Vorwerk Case скачать в хорошем качестве

Post-Consumer Recyclate: How to get organisational buy-in - The Vorwerk Case

How do you get organisational buy-in for sustainable initiatives? In this episode, Nhung Kieu, Head of Sustainability at Vorwerk Group, and Michael Kroh, Fellow Materials Engineering and Sustainability Officer at Vorwerk Engineering, share how Vorwerk increased the use of recycled plastics in products such as Thermomix and Kobold vacuum cleaners. Based on Vorwerk's experience, we discuss how organisational support was built across engineering, procurement, and management. What you'll hear in this episode: What drove Vorwerk to increase recycled content and position sustainability as part of the business strategy. Which barriers had to be addressed, including quality perceptions, pricing constraints, and internal skepticism. Which factors help to create both sustainability impact and economic value. Listen now to get a practical perspective on how circular initiatives gain traction inside organisations by aligning technical feasibility with business and organisational realities. This episode is part of the "Recycled Plastics form Premium Brands" series, sponsored by HolyPoly. –––––––––––––––––––––––––––––– ⏱️ CHAPTERS 00:00 Introduction 05:02 Usage of Recycled Plastic in Vorwerk's Products 06:29 Motivation for Improving the Share of Recycled Materials 09:46 Sustainability as Integrative Business Strategy 11:51 Barriers to Increasing Recycled Content 15:24 Premium Pricing Considerations 17:05 Strategies for Gaining Stakeholder Support 21:52 The Role of Communication in Sustainability 26:48 Outro –––––––––––––––––––––––––––––– 👤 PEOPLE Michael Kroh, Materials Engineering and Sustainability Officer at Vorwerk Engineering.   / dr-michael-kroh-72626b169   Nhunh Kieu, Head of Sustainability at Vorwerk Group   / nhungkieu   Patrick Hypscher, Circular Business Strategist, PaaS Expert   / hypscher   –––––––––––––––––––––––––––––– ℹ️ ABOUT Vorwerk is a German family-owned consumer-goods group known for high-quality household appliances, built around direct sales and long-term customer relationships. Founded in 1883 and headquartered in Wuppertal, Vorwerk focuses on durable, premium products such as Thermomix multifunctional kitchen machines and Kobold vacuum cleaners. The company emphasises innovation and reliability, combining engineering, service, and maintenance concepts to keep devices in use for many years, and it increasingly integrates sustainability by improving energy efficiency, using more recyclable materials, and aligning its product design and operations with circular-economy principles. –––––––––––––––––––––––––––––– 🔗 FURTHER LINKS https://www.vorwerk.com 📝 ONE-PAGE SUMMARY Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/podcast-episod... #CircularEconomy#RecycledPlastics#PCRPlastics#SustainableMaterials#OrgBuyIn#SustainabilityStrategy#MaterialsEngineering#SustainableProcurement#Thermomix#PremiumAppliances