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‘What is D&T – and why do we need it?’ is a new, 10 minute video produced by the D&T Association and narrated by Dick Powell (Founder, Seymourpowell). It is aimed at students parents and employers and shows the importance of the subject in a balanced curriculum, how it has developed from craft-based roots into a modern, creative and rigorous subject, and why, with the current skills shortages in the creative, manufacturing and engineering industries, it is a valuable subject for young people to study. It is ideal for use with both students and parents at GCSE option time. The video is part of the D&T Association’s ongoing ‘Designed and Made in Britain…?’ campaign which highlights the importance of the subject in a 21st century curriculum and the serious challenges facing it in many schools at the present time. For more information about the campaign, and to sign the campaign petition, please visit: www.data.org.uk/campaign To see the Association’s 5 minute campaign video aimed at policy makers, ‘Designed and Made in Britain…?’ please go to tv.data.org.uk. This shorter video describes the challenges facing the subject and what the D&T Association says needs to be done to address them.