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In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark. Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning work with individual values. From one-on-one catch-ups to open culture meetings, this is practical, real-world leadership advice you’ll want to steal. You’ll learn: How to build a team culture where people speak up and step up The key to making staff feel seen, heard, and valued What most leaders get wrong about managing creatives How to run standout events your industry actually wants to attend Why feedback is a goldmine (and how to use it better) If you're leading a team and want them to perform at their best (not just tick boxes) this episode is for you. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. Timestamps: 00:00 – Meet Rachel Kwok from NKBA 03:19 – The Future of Design: Tech, AI & Innovation 05:39 – How NKBA is Growing the Next Generation of Designers 09:09 – What Makes a Great Leader? Rachel’s Approach 11:40 – Aligning Team Values with Business Goals 16:08 – Lessons from Terrible Managers 21:11 – From Pizza Boards to Marketing Strategy 26:05 – Why Events Still Matter (and How to Run Them Well) 36:29 – The State of the Kitchen & Bathroom Industry in NZ 41:07 – Why Industry Awards Matter (and How They’re Judged) See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram / marketing4businesspodcast Follow Digital Influence on Instagram / digitalinfluencenz Connect with Scott on LinkedIn / scottwilson10x Connect with Rachel on LinkedIn / rachael-kwok-45bb0b51 Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing https://www.getdigitalinfluence.com/c.... Have Fun & Take Action