Influencer Sponsorship Mistakes That Cost Brands Millions (And How to Fix Them) скачать в хорошем качестве

Influencer Sponsorship Mistakes That Cost Brands Millions (And How to Fix Them)

A creator with 10,000 followers is pulling 200,000 views per video. Another with a million followers barely hits 50,000. And brands keep picking the wrong one. Chris Smith has managed 200+ creators and brokered multi-million dollar deals across the US and UK. What he revealed about how brands evaluate YouTube talent is a wake-up call — the metric everyone obsesses over predicts almost nothing. The metrics that actually drive ROI? Almost nobody checks them. In this video, you'll learn: Why follower count is a vanity metric (and what Chris calls "length vs depth") The real signal brands should be buying: consistent viewership How the format and series test reveals long-term sponsorship value Why repeat brand deal renewals are the clearest proof of ROI a creator can show If you're a brand, marketer, or creator trying to understand how influencer deals actually get evaluated — this is the video you needed. CHAPTERS 00:00 – The Follower Count Trap 00:36 – Why Brands Keep Getting This Wrong 01:38 – Length vs Depth: Chris Smith's Framework 02:15 – The Metric That Actually Predicts ROI 03:48 – The Format and Series Test 04:43 – How to Use Repeat Brand Deals as a Signal 05:27 – What's Coming Next 👇 Try the professional channel discovery method shown in this video (free to start): https://go.channelcrawler.com/Dark-si...