Who's Your Real Customer? Small vs Medium vs Enterprise скачать в хорошем качестве

Who's Your Real Customer? Small vs Medium vs Enterprise

This video talks about your target market. We’ll start with a conversation around targeting small, medium, large enterprise businesses. Will then delve into who within these businesses is your ultimate customer. Will look at both the business and technical decision makers. In this video, Rory McCaw, a serial entrepreneur, shares invaluable business tips derived from his experience building and exiting an IT consulting company. He introduces the critical topic of your target audience, emphasizing its importance for business growth. Understanding this through diligent market research is key to achieving business success. 0:00 Introduction 0:45 The Three Market Sizes (Small, Mid, Large) 1:15 Small Business: Pros & Cons 2:30 Mid-Market: Who You'll Be Talking To 4:00 Navigating Multiple Decision Makers 5:15 Real-World Example: Cinema Company 6:15 Large Enterprise: How to Get In 7:30 Grassroots Deployments & Cloud Migration 9:00 How Internal Processes Slow Down Projects 10:30 Speed of Response as a Competitive Edge 11:30 Choosing Your Target Market Mix 12:15 Building Buyer Personas 13:30 Using Personas to Build Relationships 14:30 Wrap-Up & Call to Action