CTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV? скачать в хорошем качестве

CTV Special: Connected TV Ads examples Unpacked with Arthur from Vibe.co. Ideal customer for CTV?

Check out Connected TV Ads examples and Connected TV advertising explained by one and only Arthur! This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠, Arthur Querou Podcast: https://podcasters.spotify.com/pod/sh... Join our slack channel here: https://join.slack.com/t/two-and-half... Agenda 00:00 Introduction and Low Expectations of TV Creatives in the US 06:23 Running CTV Campaigns and Connected TV Ads examples 13:19 Data Partners and Audience Targeting 27:20 CPI Difference Between CTV and Facebook Ads 34:09 Examples of Successful Creatives 40:14 Contacting Vibe for CTV Advertising --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠  / jakubremiar   Arthur Querou   / arthurquerou   --------------------------------------- Takeaways CTV advertising offers precise targeting, retargeting, and measurement similar to Facebook and Google ads. The minimum budget to start a CTV campaign is $50 a day, but it can scale up to hundreds of thousands or even millions for larger advertisers. Simple, direct, and clear creatives tend to perform well in CTV advertising. Incrementality measurement is important in understanding the full value of CTV advertising. The ideal customer for CTV advertising is someone who understands that it takes time and investment to see results and is looking for a partner to navigate the evolving landscape. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancari... Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the...