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Check Out AY & J Here: https://ayjsolicitors.com/ https://zfrmz.com/d9e7UCy0BLOV7DA7Bz0a ---------- Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0 Disclaimer: This video is intended solely for informational & educational purposes and opinions shared by the guest are his personal views. We do not endorse harming animals. Our goal is to provide information to help audience make informed choices. ---------- Subscribe To Our Other YouTube Channels:- / @rajshamaniclips / @rajshamani.shorts 🎧 Stream Figuring Out episodes on Spotify: https://open.spotify.com/show/736rhmW... 📺 Watch Figuring Out episodes on YouTube: • Figuring Out With Raj Shamani -------- Timestamps: 0:00 - Introduction 3:17 - Biryani By Kilo’s growth 3:52 - Scope of food business 7:05 - Restaurant business is the worst market 12:12 - Need of consistency in food today 14:49 - Origin & types of Biryani 19:10 - Most popular types of Biryani 19:42 - Steps to open a small business 32:44 - Steps to expand to a big business 34:35 - 5 tasks to standardise for consistency 40:07 - Gaps in the Indian food business where people can make money 42:34 - Old regional food still in demand 44:45 - Predicting trends 48:09 - How Dominos became such a big market in india 51:54 - Delivery friendly food 55:29 - Why Ekdum Biryani by Dominos failed 56:53 - Franchise business in India 1:03:04 - Food which is consumed quickly cannot be expensive 1:05:49 - Biryani By Kilo’s retention 1:08:20 - Maintaining freshness 1:11:40 - On selling Biryani by weight 1:13:58 - Biryani By Kilo’s price breakdown 1:21:05 - His team and their roles 1:24:41 - His hiring process 1:37:11 - Mistakes he made in Biryani By Kilo 1:39:03 - Worst hiring he’s done 1:46:14 - Some global business insights 1:57:54 - Business bottlenecks in India 1:59:42 - Maintaining quality in raw materials 2:07:58 - Predicting the growth of a business 2:10:51 - MDH controversy 2:14:19 - Top city that consumes the most Biryani 2:15:49 - Their top selling Biryanis 2:16:06 - Top cities that order from Biryani By Kilo 2:17:52 - Is India primarily vegetarian or non-vegetarian 2:19:40 - Biryani By Kilo’s market share in Biryani sales 2:22:48 - Dine in or dine out 2:24:19 - Celebrity led restaurants 2:27:21 - Sale during festival days 2:29:41 - Personal delivery vs Zomato/Swiggy 2:31:05 - Thank you! ----------- My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0 Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf ---------- In today’s episode of Figuring Out, we have Vishal Jindal in conversation with Raj Shamani. He is the Founder and Co-CEO of Biryani by Kilo. It is India’s leading biryani chain with 100+ outlets in more than 40 cities. It is famous for its fresh and premium quality Biryani. In this episode, we talked about how big is Biryani by Kilo and its growth over the years, how big brands like Mcdonald's and Domino’s scaled their business while keeping their quality and taste consistent. We then talked about the history of biryani, types of biryani, and how biryani is cooked in BBK. We then discussed how people can start a food business from home, how much money is required and how they can do affordable advertisement. We also talked about how to predict long-term trends, and why many franchise businesses fail. Towards the end, we talked about their retention rate and what is required for a high retention rate, why they sell biryani by kilo rather than by plate, his worst hiring story, and how he usually hires. We also discussed states that consumed the most biryani and their best-selling biryanis. We ended our conversation by discussing why many celebrity food chains fail and what it takes to make successful food businesses and distribution of business orders BBK gets from various ways. For such insightful conversations, subscribe to our channel. Follow Vishal Jindal Here: LinkedIn: / vishal-jindal-417789236 Follow Biryani By Kilo Here: Instagram: / biryanibykilo YouTube: / @biryanibykiloindia ----------- To Know More, Follow Raj Shamani On ⤵︎ Instagram @RajShamani / rajshamani Twitter @RajShamani / rajshamani Facebook @ShamaniRaj / shamaniraj LinkedIn - Raj Shamani / rajshamani • • • #podcast #figuringout #rajshamani #restaurant #food #biryani #biryanibykilo #business