Diageo launches first 70cl paper-based bottle on-trade trial for Johnnie Walker | Diageo скачать в хорошем качестве

Diageo launches first 70cl paper-based bottle on-trade trial for Johnnie Walker | Diageo

We are trialling a first-of-its-kind 90% paper-based bottle for Johnnie Walker Black Label exclusively at Johnnie Walker Princes Street’s 1820 bar, in Edinburgh. To discover more about our trial, click here: https://www.diageo.com/en/news-and-me... Created in partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, this is Diageo’s first paper-based 70cl bottle trial in the on-trade. The trial will assess how bartenders interact with and pour from the bottle, and how the bottle fares in a bar environment. A total of 250 paper-based bottles will be used and members of the public will be able to see the bottles in use behind the bar, however they cannot purchase the bottle. The Johnnie Walker Black Label paper-based bottle is 90% paper with a very thin plastic liner inside. At Diageo, we’re exploring a number of different ways to reduce our carbon footprint by exploring new packaging formats, including lightweighting our bottles, removing excess packaging and exploring alternative materials. About Diageo: With over 200 brands sold in more than 180 countries, our portfolio offers something for every taste and celebration. We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer; including Guinness, Johnnie Walker and Baileys. We aim for the highest standards in all that we do, mixing responsibility and reliability with incredible flair. Celebrating life, every day, everywhere. --- Watch more content about sustainability at Diageo:    • Sustainability - Grain to Glass | Diageo   --- Diageo - Celebrating life, Every day, Everywhere. #WeAreDiageo #Diageo #PaperBottles #JohnnieWalker --- For more great videos, check out our YouTube Channel:    / diageo     --- Find us on other social channels: Instagram:   / diageo   LinkedIn:   / diageo       ---