GA4 Engagement Rate: What It Is and What It Reveals About Traffic Quality скачать в хорошем качестве

GA4 Engagement Rate: What It Is and What It Reveals About Traffic Quality

Reporting on engagement rate but not using it to diagnose problems? Let’s fix that. In this video, I'll show you exactly how I use engagement rate as my first check for traffic quality issues. ⏱️ What I cover: 0:00 - Introduction 0:41 - What is engagement rate in GA4? 1:41 - Why I use engagement rate as my first diagnostic 2:49 - How to find engagement rate in GA4 3:53 - Analyzing traffic sources (live walkthrough) 4:05 - Analyzing landing pages (live walkthrough) 5:14 - What to do when you find low engagement 6:46 - Wrap-up and next steps 📖 What you'll learn: ✔️ How to spot wrong-audience traffic before it wastes your budget ✔️ The specific engagement rate patterns that signal problems ✔️ My investigation process when I find low engagement ✔️ When low engagement is actually fine (and when to worry) Resources mentioned: Full blog post with screenshots: https://kpplaybook.com/post-engagemen... Complete Guide to Key Events in GA4: https://kpplaybook.com/key-events-eng... GA4 Annotations Guide: https://kpplaybook.com/annotations-en... Have questions about diagnosing traffic quality with engagement rate? Drop them in the comments—I'm here to help! #GA4 #GoogleAnalytics #TrafficQuality #DigitalMarketing #AnalyticsPlaybook