Exhibiting Across Borders: What U.S. Marketers Can Learn from Europe with Stephen Benedetti скачать в хорошем качестве

Exhibiting Across Borders: What U.S. Marketers Can Learn from Europe with Stephen Benedetti

This week on Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito are joined by Stephen Benedetti, International Business Development Director at Heilmaier Messedesign in Munich, to unpack what truly separates European exhibiting from the U.S. trade show experience—and what American marketers can learn from it. Stephen has spent years helping brands navigate the design, logistics and cultural nuances of exhibiting across Europe. In this conversation, he shares hard-earned insights on how to make your international events smoother, smarter and more sustainable. Whether you’re a veteran exhibit house pro or tackling your first global activation, this episode will open your eyes to the differences that matter—and the opportunities that can take your brand to the next level. You’ll Learn: 🔹 Why European booths look (and feel) different: From raised floors to refined finishes—what drives their craftsmanship. 🔹 Design & regulation differences: Why “full cubic content” is the norm in Europe and how it changes your design strategy. 🔹 The hidden cost factors: How electrical, rigging and labor rules differ—and what that means for your budget and timeline. 🔹 Sustainability as standard: Why reusability and material quality are part of every build—not an add-on. 🔹 Cultural communication & collaboration tips: How to work effectively with international partners and avoid common pitfalls. 🔹 Pro advice for U.S. exhibitors: Simple things you can do to make your next overseas activation a success. Global exhibiting isn’t just about shipping your booth overseas—it’s about understanding a completely different way of doing business. Tune in live this Thursday at noon! 🎧 Event Marketer’s Toolbox — powered by BlueHive Exhibits and produced by Fist Bump.