What Is eCPM in Advertising? How Platforms Maximize Revenue per Impression скачать в хорошем качестве

What Is eCPM in Advertising? How Platforms Maximize Revenue per Impression

What is eCPM and why is it one of the most important metrics for publishers and digital platforms? eCPM (effective cost per mille) is the metric publishers rely on to understand how much revenue they actually generate from their ad inventory, regardless of how that inventory is sold. Unlike CPM, which reflects what advertisers pay, eCPM shows the real yield per 1,000 impressions across all pricing models, including CPC, CPA, and programmatic auctions. In this episode, we break down: What eCPM really measures and how it’s calculated The difference between CPM and eCPM from a publisher’s perspective How tactics like header bidding, strategic ad placement, and daisy chaining impact eCPM Why page speed, viewability, and fill rate directly affect revenue How ad intelligence and competitive benchmarking help platforms optimize monetization Whether you’re running a media site, an app, or a connected TV platform, understanding eCPM is essential to maximizing revenue without compromising user experience. Brought to you by AdClarity.com competitive ad intelligence for understanding how brands and platforms monetize digital media.