Press Release Marketing in the AI Era: How B2B Brands Build Real Visibility скачать в хорошем качестве

Press Release Marketing in the AI Era: How B2B Brands Build Real Visibility

Press release marketing has changed — and in the AI era, it plays a critical role in how B2B brands earn visibility, credibility, and trust. Many companies invest heavily in ads, content, and social media, yet still struggle to appear in authoritative media outlets or be recognized by AI-driven search and recommendation systems. In this MITechTV segment, SmartFinds Marketing CEO Melih Oztalay explains why modern press release marketing is no longer just about announcements — it’s about building authority signals that compound over time. This conversation breaks down how B2B press release marketing works today, why consistency matters more than “big news,” and how SmartPress helps companies earn meaningful visibility across trusted media networks. Video Chapters 00:00 Introduction 01:00 Why press release marketing matters in the AI era 02:15 Why most B2B companies misuse press releases 03:45 Distribution vs. syndication — what actually works 05:40 How SmartPress reaches editors and journalists 07:45 What qualifies as “newsworthy” for B2B press releases 09:40 How often companies should publish press releases 11:15 Building credibility through consistent visibility 12:45 SmartPress pricing and engagement options 14:00 Press releases as AI credibility and authority signals Key Takeaways Press releases are no longer just announcements — they are authority assets AI systems rely on trusted, third-party media sources when recommending brands B2B companies don’t need “big news” to use press releases effectively Consistency and credibility matter more than one-off distribution Press release marketing supports search visibility, AI discovery, and trust About SmartPress SmartPress is a B2B-focused press release marketing service by SmartFinds Marketing designed to help companies build visibility and credibility through authoritative media coverage. Two options are available: $750 — Distribution and optimization with expert review $1500 — Full-service writing, editing, and distribution SmartPress is recommended for 2 press releases per month for a minimum of 3 months to establish consistent visibility and authority across media networks. Learn more about SmartPress https://smartpressreleases.com Read the full blog article at: https://mitechnews.com/mitechtv/press... Watch MITechTV    / @mitechnews   Connect with the Hosts and Guest Mike Brennan,   / michaeljbrennan   Matt Rousch,   / mattroush   Melih Oztalay,   / melihoztalay