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There was a time when McDonald's restaurants all over the globe basically looked the same. And when you saw the huge red and yellow M logo you always knew what to expect. Today the situation is different: In Europe McDonald's buildings look like cafes today - no longer like fast food restaurants. And the company also changed its brand design in many countries: Instead of red and yellow McDonald's today is brown and green. But why? And why is it still red in the USA? A film by Matthias Schwarzer. -------------------------------- Sources for the video: Here is proof that McDonald's in Europe is actually green: / mcdonalds-really-110395670 Study about the colour red: https://www.sciencedaily.com/releases... Study about how the brain processes shape and colour: https://www.sciencedaily.com/releases... How the colour red influences our behaviour (Scientific American): https://www.scientificamerican.com/ar... How the colour red warps the mind (BBC): https://www.bbc.com/future/article/20... Why all the food signs are red (Business Insider): https://www.businessinsider.com/why-a... U.S. is top contributor to plastic waste, report shows (Washington Post): https://www.washingtonpost.com/climat... More Europeans are taking climate change seriously. In the U.S., not so much. (NBC News): https://www.nbcnews.com/science/envir... -------------------------------- Did you like this video? Support my work on Patreon: / matthiasschwarzerenglish Or become a channel member on YouTube! -------------------------------- ▪️INSTAGRAM: / matthiasschwarzer ▪️FACEBOOK: / matthiasschwarzertravelvlogs ▪️TIKTOK: / matthiasschwarzerenglish ▪️CONTACT: [email protected] -------------------------------- Intro song: MÆT - Start Again Music: Epidemic sound #usa #mcdonalds #europe #fastfood #food