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🎙️ The Seller's Edge Podcast - Automating Authenticity with David Wachs: Handwrytten's Approach to Customer Loyalty Transform your business with the power of personalized, handwritten communication! In this episode, David Wachs, founder of Handwrytten, reveals how incorporating handwritten notes within omni-channel marketing efforts can dramatically boost customer engagement and set your brand apart in industries oversaturated with digital touchpoints. ⏱️ TIMESTAMPS: [00:00] Introduction to David Wachs and Handwrytten [03:50] The Impact of Personalized Marketing [04:15] 3X Greater Open Rate [05:39] Consequences of AI and Generic Form Responses [09:19] Authenticity Matters [11:46] Handwrytten’s Variability/Dynamic Fields [13:13] Integration Into Omni-Channel Approach [14:28] Gimmicks Are Not Necessary [16:42] Handwrytten Automations [22:30] Personalized Vs. Generic Approaches [24:42] Scaling the Operation [27:16] A Service for All Occasions [28:35] Recap and Closing Remarks 🔑 EPISODE HIGHLIGHTS: The story behind Handwrytten's innovative robotic technology Why handwritten notes achieve 3x higher open rates How to combine traditional and digital marketing Proven strategies for genuine customer engagement Secret techniques for boosting response rates by up to 27x 💡 FEATURED INSIGHTS: "There's a difference in being thanked and feeling thanked" - David Wachs 🎯 ACTIONABLE STRATEGIES: Implementing customer appreciation campaigns Creating personalized follow-up systems Leveraging special occasions for customer outreach Building authentic brand connections Maximizing customer retention through personal touch 🔍 MUST-TRY TACTICS: 1. Post-purchase thank you notes 2. Multi-channel engagement approach 3. Customer milestone celebrations 4. Personalized reactivation campaigns 5. Strategic prospect outreach 6. Customer retention analysis 📚 RESOURCES MENTIONED: https://handwrytten.com/consumer-survey/ 🌐 CONNECT WITH HANDWRYTTEN: Handwrytten: https://handwrytten.com LinkedIn: / handwrytten Twitter: / handwrytten Facebook: / handwrytten 🎧 RELATED EPISODES: ENHANCING CX AND GETTING 5-STAR REVIEWS: • Strategies For Building A 5-Star Legacy (o... BUILDING A STRONG COMPANY: • Building A Strong Company: Leadership, Cul... STEVEN POPE'S TIPS FOR FBA SELLERS: • Steven Pope’s Tips for FBA Sellers: How to... NEXT-LEVEL AMAZON TACTICS WITH ANDREW MORGANS: • Next-Level Amazon Tactics: Boost Sales & M... **** ⚙️ Try the full suite of Viral Launch tools for FREE: https://viral-launch.com/free-trial/ 🎥 Subscribe to our YouTube Channel: / @virallaunch 📅 Follow Us To Stay Updated: Instagram: / viral_launch Twitter: / viral_launch LinkedIn: / viral-launch Facebook: / virallaunchamazonsoftware #AmazonSeller #EcommerceTips #CustomerEngagement #HandwrittenNotes #MarketingStrategy #BrandGrowth #CustomerLoyalty #PersonalizedMarketing #DigitalMarketing #CustomerAppreciation