Selling the Cause: Leveraging Marketing Strategies & Storytelling in Nonprofits скачать в хорошем качестве

Selling the Cause: Leveraging Marketing Strategies & Storytelling in Nonprofits

Nonprofit organizations rely on strong marketing strategies to connect with donors, volunteers, and service recipients. In this video, we break down how nonprofits can effectively sell their cause using the Four P’s of Marketing—Product, Place, Price, and Promotion—and explore strategies for segmentation, storytelling, and donor engagement. Here's what we'll cover: 00:00 Intro to nonprofit marketing 01:00 What is nonprofit marketing, and why does it matter? 04:02 How do the Four P’s of Marketing apply to nonprofits? 07:42 What are nonprofits really selling, and how do they “sell hope”? 18:31 What is a promotion mix, and how can nonprofits use it effectively? 22:53 How do nonprofits segment their audience for targeted marketing? 29:48 What role does storytelling play in nonprofit marketing success? This video is part of the Leadership for Social Impact course (lesson 11 of 15) and is accompanied by this textbook: https://urlgeni.us/amazon/textbook Want to access more free resources for nonprofit organizations? Visit https://www.thenonprofitprof.com/ ------------------------------------------------ PODCAST Want this video in audio form? Stream my podcast: Spotify: https://open.spotify.com/show/71vFtD9... Apple: https://podcasts.apple.com/us/podcast... ------------------------------------------------ CONNECT WITH ME TikTok:   / thenonprofitprof   Facebook:   / nonprofitprof   LinkedIn:   / professormelissa