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After moving around the world as a kid, IB quickly fell in love with hip hop and basketball when his family ultimately settled in Queens, NY. It was that love of basketball that would lead him to meet his best friend and business partner J.Cole. Hooping with Cole at St.John’s University, led to them building a bond that would lead to IB encouraging the young rapper to pursue music, so they put together a mixtape. That mixtape was The Come Up. As the music started to catch fire amongst the blog scene, they named themselves Dreamville. In 2007, IB and J.Cole founded their own record label, Dreamville Records with the vision of making sure everyone felt like family. Co-Founder of Claima and Former Nike Marketer, Bimma Williams interviews leading and emerging creatives and entrepreneurs of color about how they were able to build their own tables by turning their hobbies, side hustles, and ideas into thriving small businesses. From these stories, listeners will learn how to claim their dream careers by stepping into the world of entrepreneurship, featuring Melody Ehsani, Jeff Staple, James Whitner and more. At Vistaprint, we're proud to be your go-to design and marketing partner for small business owners across the world. TIMESTAMPS 0:00 - Intro 2:12 - Ib shares story on his upbringing in Sudan 4:05 - Ib explains what it was like growing up as an immigrant in New York 5:44 - Ib on his love for hip-hop 8:11 - Ib shares story on how music shaped his life 9:39 - Ib talks about his college experience 11:19 - Ib on his connection to sports 12:05 - Ib shares story on how he met J Cole 13:51 - Ib on when he knew J Cole could rap 16:10 - Ib talks about being resilient in the music industry 18:14 - Ib shares story on the beginnings of Dreamville 20:20 - Ib explains the moment he felt Dreamville had taken off 23:13 - Ib on meeting new mentors in the music industry 24:54 - Ib on building the Dreamville roster 27:50 - Ib explains why Dreamville didn’t go the independent route 29:41 - Ib on staying true to the Dreamville sound 32:05 - Ib shares story on signing his brother Bas 35:09 - Ib explains what it takes to get signed to Dreamville 38:00 - Ib gives guidance to up and coming artists 41:00 - Ib explains the evolution of the music industry 45:02 - Ib talks about the realities of hip-hop artists 💙 More from Vista 💙 Website: https://www.vistaprint.com/ Instagram: / vistaprint 💜 More from Claima 💜 Website: https://www.claimastories.com/ Instagram: / claimastories