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In this episode of Loline Podcast, we had the pleasure of having Ablenae Dawit, CEO of Sewasew Design. In the past 4 years, Sewasew Design has transformed from a struggling company to a recognizable brand. Tune in as he shares the motivation, strategies, and insights that have driven Sewasew’s success. Time Stamps: 0:00 - Intro 1:55 - Ablenae’s and Sewasew’s story 5:01 - Being an early adapter 7:51 - Negative Feedback 9:18 - How Sewasew Design maintains customer satisfaction 13:45 - What is Sewasew selling? 16:50 - Maintaining product consistency 23:37 - Expanding to include other African cultural patterns 26:38 - Where does Sewasew stand in the value chain? 29:50 - Is automation a threat? 35:52 - Cultural clothes as casual wear 41:37 - The challenge of running a business with family 48:55 - Team building 55:53 - Establishing boundaries 1:01:38 - Sewasew Design’s hiring process 1:07:27 - What gave Ableane grit? 1:13:50 - What’s the most valuable advice you received? 1:15:13 - Any regrets? 1:16:20 - Ablenae’s Hobbies, Work/Life Balance 1:18:30 - Mental Health 1:22:46 - Has Ablenae tried designing? 1:25:07 - Book recommendations 1:26:29 - Advice/Lessons learned