David Ogilvy | Zippo Lighter Ad Breakdown (Proven Ads 69/100) скачать в хорошем качестве

David Ogilvy | Zippo Lighter Ad Breakdown (Proven Ads 69/100)

David Ogilvy | Zippo Lighter Ad Breakdown Hi. Csaba here from Game of Conversions and welcome to another day of the Proven Sales Letter Breakdown Series. Hey everyone. Welcome to the 69th edition of the proven sales letter breakdown challenge that I'm doing for 100 days. Today we're taking a look at a David Ogilvy promotion, and this one's super short, so this video isn't going to be so long. I wanted to cover this because it's a great example of a big idea, and how even a very short story can serve as a major proof element in order to sell something. And in order to make that immediate connection in your prospect's mind between your product and their wants and desires. David Ogilvy came up with this, and it's very similar to several of his other promotions that I did. Specifically ‘The Man in the Hathaway Shirt’ sales letter for example. I’ll leave a link to that video below this in the description section. Check it out. There's a huge playlist there of 68 other videos, all proven sales letter breakdowns with extremely valuable stuff so definitely check it out. Enjoy the video.. ------------------------------ TIMESTAMPS 00:00 Introduction 01:20 Marketing message 03:09 World-class copywriter 04:30 Breakdown starts 04:45 Tagline 07:25 Specificity 07:58 Headline 09:15 Good copywriting 10:30 Story lead 12:20 Conveys long duration 14:28 Proofs 15:32 Future pacing 17:10 Different versions 17:55 Potential improvements 19:00 You are the best 🔥 Check out the FULL playlist here: https://bit.ly/100SalesLetterBreakdowns 👍 Check out my free Copywriting Crash Course on YouTube:    • Copywriting Crash Course   👉 FREE Cheat Sheet -- The “Secret Recipe” behind 100 of the most profitable ads of all time -- https://gameofconversions.com/copywri... -- Apply this simple, step-by-step formula to your marketing and watch your conversion rates and sales soar! // FOUND THIS HELPFUL? SUBSCRIBE to get higher conversions and more sales 👉 https://bit.ly/2NpnEEF // NEED PERSONAL HELP WITH A PROJECT? Let's talk 👉 https://bit.ly/WorkWithCsaba ------------------------------ ❗️ HEADS UP: Want to kickstart your copywriting career in 2021? My "From Zero to Copywriting Hero" program gives you a step-by-step blueprint on how you can launch your own successful copywriting career from scratch, attract high-paying clients, and start earning good money, even if you're a total beginner. Learn more here 👉 https://bit.ly/ZeroToCopywritingHero 📚 RECOMMENDED READING: Discover my hand-collected list of the best copywriting & marketing books out there: http://bit.ly/BestCopywritingBooks ✍️ Did you know that hand-writing proven ads can make you a better copywriter? Check out "Copy Hour" - a unique copywriting program that combines training lessons, accountability, and a little bit of handwriting proven ads to re-wire your brain for copywriting success. Learn more here: https://bit.ly/CopyHour2021 ------------------------------ RECOMMENDED VIDEOS FREE Masterclass: How to Earn Your First $1000 as a Freelance Copywriter in 60 Day (even if you're a total newbie!) --    • How to Earn Your First $1000 as a Freelanc...   Learn the basics of copywriting & boost your sales --    • Copywriting Crash Course   How to land your first copywriting client --    • How to Land Your First Client As a COPYWRI...   Profitable sales page case study --    • Proven Sales Page Structure - How to Sell ...   How to write catchy headlines --    • How to Write Catchy Headlines - 39 Proven ...   7 Free cool copywriting tools --    • 7 FREE Copywriting Tools to Help You Write...   How to build authority with video --    • How to Build Authority with Video FAST (My...   --- // SEND EMAILS THAT GET MORE OPENS, CLICKS, AND SALES FREE 5-part course reveals how to STOP leaving money on the table and START making more sales from your email list today - even if you're not a pro writer. 👉 https://gameofconversions.com/5pre // GET THE 7-DAY RAINMAKER EMAIL SEQUENCE It's a "plug-n-play" email campaign designed specifically to sell digital products and services that you can easily install in your email system to make reliable sales, without the need for a copywriter 👉 https://gameofconversions.com/get-the... // ADDITIONAL RESOURCES Get a useful list of plug&play headlines 👉 https://bit.ly/39ProvenHeadlines --- F O L L O W twitter | @csababorzasi facebook | /gameofconversions linkedin | csababorzasi Thanks for reading :) #davidogilvy #salesletter #zippolighterad