Profit or Panic? How Financial Clarity Fuels Smarter Marketing Decisions With Pam Jordan скачать в хорошем качестве

Profit or Panic? How Financial Clarity Fuels Smarter Marketing Decisions With Pam Jordan

In this special behind-the-scenes episode, I take you inside my Scalable Marketing Machine Accelerator program, designed for B2B CEOs and their heads of marketing to revitalize their marketing strategies and drive real ROI. I am joined by the brilliant Pam Jordan, founder of the Pivot Business Group, who shares profound insights into finance's role in marketing success. Here’s what we explore: The critical importance of knowing your numbers to ensure profitability How profit and cash flow directly impact marketing decisions Practical steps marketers can take to improve collaboration with accounting teams Understanding and utilizing the LTV (Lifetime Value) and CAC (Customer Acquisition Cost) ratio A strategic approach to pricing based on profit objectives Pam Jordan unravels the financial mystery by explaining how to determine your cost to fulfill and why selling more at a loss merely accelerates financial decline. Marketers will learn how to advocate for themselves by using these insights to pinpoint when and how to push back on operational decisions that undermine profitability. Whether you're setting targets for the coming quarter or refining your budget, this episode provides tools to align your marketing efforts with your fiscal strategies for real growth. 📌 Timestamps 00:00 Behind-the-Scenes with Pam Jordan 05:47 Aligning Marketing with Financial Strategy 08:23 Understanding Cost and Pricing Strategies 12:00 Navigating Dynamic Marketing Targets 15:44 Revenue vs. Cash Flow Misalignment 18:52 Minimum 15% Net Income Goal 21:27 Entrepreneurship Challenges: Undercharging Issues 26:26 Importance of Profit in Pricing 29:57 Strategic Cash Flow Management 32:23 Align Marketing and Finance Teams 34:30 Accountants' Role in Leadership Conversations 38:40 Goals and Roles in Financial Management 43:59 KPIs Driven by Business Objectives 46:44 Align Business Goals with Reality 49:04 Podcast Listener Appreciation P.S. Check out the free guide on building a brand that gets people talking at ugliventures.com/resources For more personalized support, explore the Scalable Marketing Machine Accelerator at ugliventures.com/accelerator 🔗 Stay Connected With Me. 👉 Instagram:   / ugliventures   👉 Linkedin:   / victoria-hajjar   👉 Website: https://www.ugliventures.com/ ============================= 🎬 Recommended Playlists 👉 Podcast    • Podcast   👉 Accountability Boss Sessions    • Accountability Boss Sessions   🎬 WATCH MY OTHER VIDEOS: 👉 Ep. 173: Finding Joy in Marketing: Conquering Social Media Stress for Business Growth    • How To Enjoy Marketing And Reduce Soc...   👉 Ep. 172: How to Execute a Mid-Year Review and Realign Goals for Your Business    • Mid-Year Review Tips For Entrepreneur...   👉 Ep. 168: Optimizing Online Marketing: Pro Strategies with Jake Madoff    • Ep. 168: Optimizing Online Marketing:...   👉 Ep. 167: Decoding Landing Pages: Strategies for Better Conversions Without a Specialist    • Ep. 167: Decoding Landing Pages: Stra...   👉 Ep. 166: Avoiding Burnout: Focused Strategies for Crowded Online Spaces    • Avoiding Burnout: Best Strategies For...   ============================= ✅ About Ugli Ventures. Welcome to Ugli Ventures! I'm here to simplify your marketing strategy, build strong teams, and boost your revenue. Watch your business transform as I help you scale from 6 to 7 figures. Learn how to create profitable marketing, build your brand, and lead your team to success. Together, we'll save you time, make you money, and turn your business dreams into reality. Join me on this journey to predictable profitability and unstoppable growth! 🔔 Hit that subscribe button & stay tuned for expert marketing strategies, team-building tips, and proven revenue growth tactics!    / @ugliventures   ================================= #marketingconsultant #femalefounders #growthsystem #brandcommunication #marketingstrategy #leanteam #leadership #b2b #headofmarketing #roi #financialexpert #taxwhiz #ltv #cacratio #mastermind #financialplanning #costfulfillment #cfo #bookkeeper #profit #cashflow #accounting #controller #taxsavingstips #marketingbudget ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research. Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of Ugli Ventures. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided. © Ugli Ventures